SOP

A 'Statement of Purpose' as the name implies, has to provide your purpose, reasons and background details in the form of an essay/statement. Universities would like to know how you present yourself within this very important document. They are keen to know your background, your reasons for doing a particular program, your aspirations, your achievements and your future plans in order to consider you for admission into their program.

College Application Essays are normally asked for, by the Undergraduate Admissions Offices, with that name. For Graduate admissions, most universities ask for an 'essay' or a 'Statement of Purpose. At the Doctoral level, in addition to this SOP, universities also ask for a Research proposal.
For MBA programs in good B schools, multiple essays are normally required on various topics. Some schools ask for just two, whereas a few schools ask for more than six essays.
Two important features of such essays are that each essay will be on a specific issue or situation and with a word or page limit. For instance one of the essay topics may be to describe a difficult situation in the work place and how it was overcome. The limit prescribed could be within 500 words. Applicants are expected to make precise essays, just on the topic given and within the size, without deviation. Any such deviation could affect admission chances adversely, since admission committees consider such applicants to be incapable of meeting the guidelines. Also, the admission committee members would like to see how the essay is presented, structured and how the content is appropriate etc. Not only the above, but also to see the language skills of the applicant will be upper most in their minds, since programs like MBA require preparation of several reports, case studies oral and written presentations at several levels etc.
That's why it is wisely said that 'essays make or break an application'.
Career Consultancy has on its team, highly skilled counsellors and editors who have extensive experience in working on top Business School essays for several highly qualified applicants. Because of our editing service, several students have been successful in getting admits into good U.S schools If you want to know how your SOP or essays could be effective and result-oriented, visit the Services section and explore how best we can help you.

Top Universities

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